{"id":47064,"date":"2022-08-27T11:00:55","date_gmt":"2022-08-27T11:00:55","guid":{"rendered":"https:\/\/surfiran.com\/mag\/?p=47064"},"modified":"2026-01-29T14:32:15","modified_gmt":"2026-01-29T14:32:15","slug":"how-to-pay-the-right-price-in-iran","status":"publish","type":"post","link":"https:\/\/surfiran.com\/mag\/how-to-pay-the-right-price-in-iran\/","title":{"rendered":"Mastering Market Prices: A Shopper&#8217;s Guide to Iran"},"content":{"rendered":"\n<p>In Iran, it\u2019s often unclear for visitors to know if they\u2019re paying the right price. Here is some advice and state of mind to get rid of this struggle.<\/p>\n\n\n\n<p>One thing I\u2019ve noticed a lot with travelers visiting Iran is their uncertainty and confusion when comes to the moment to pay the bill. Both because of their experiences in other countries and because of the quite complicated <a class=\"wpil_keyword_link\" href=\"https:\/\/surfiran.com\/mag\/understanding-the-currency-used-in-iran\/\" title=\"Understanding the Currency Used in Iran\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"83300\">currency in Iran<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-quick-reminder-on-rials-and-tomans\" style=\"text-transform:capitalize\">A quick reminder on Rials and Tomans<\/h2>\n\n\n\n<p class=\"has-text-align-left\">Before we start discussing what\u2019s the right price to pay, let\u2019s draw a big picture of <a class=\"wpil_keyword_link\" href=\"https:\/\/surfiran.com\/mag\/meet-surfiran-at-itb-india-2024-and-roadshow\/\" title=\"Meet SURFIRAN at ITB India 2024 and Roadshow\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"80610\">currency in Iran<\/a>. First, the <a href=\"https:\/\/surfiran.com\/mag\/complete-guide-money-exchange-iran\/\"><strong>Iranian currency<\/strong><\/a> is the Rial. There are bills of 10.000, 20.000, 50.000, 100.000, and 500.000 rials. Currently, in mid-2022, one euro is about 300.000 rials. But four years ago, one euro was about 45.000.<\/p>\n\n\n\n<p class=\"has-text-align-left\">Since then, it has continuously risen up, and with it, inflation. As a consequence, the exchange rate keeps changing literally every day. So, first quick advice: when you need to change money, avoid bothering yourself trying to find the best rate ever all over the city\u2019s exchange offices. It will always be just a matter of a few euros difference.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" title=\"\" src=\"https:\/\/surfiran.com\/mag\/wp-content\/uploads\/2023\/01\/Euro.jpg\" alt=\"-\" class=\"wp-image-47067\"><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-left\">Once you have your rials in hand, you\u2019re ready to start shopping. But wait! Why does the seller speak about tomans? Well, long story short, Iranians do not say prices in rials. Instead, they use tomans, which is simply one zero less. 100.000 rials becomes 10.000 tomans.<\/p>\n\n\n\n<p class=\"has-text-align-left\">Easy? Wait for it. While selling you something that is worth 10.000 tomans the sellers will say not say \u201cten thousand tomans\u201d, but he or she will say: \u201cten tomans\u201d. Indeed, while speaking, we usually get rid of the thousands.<\/p>\n\n\n\n<p class=\"has-text-align-left\">Confused? That\u2019s normal, and there\u2019s nothing to be worried about. Let me explain to you why!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-difference-between-bargain-and-scam\" style=\"text-transform:capitalize\">The difference between bargain and scam<\/h2>\n\n\n\n<p class=\"has-text-align-left\">I have been living as a foreigner in Iran for several years, part of which I wasn\u2019t able to speak Persian, and that made me reach this conclusion: it is extremely unlikely that people will try to reap you off. Scamming buyers, whether they are Iranians or foreigners, is not something very common or acceptable (in some countries, it is notorious that sellers in bazaars will sell you four times the price because you\u2019re a tourist for example).<\/p>\n\n\n\n<p class=\"has-text-align-left\">I\u2019m not saying it doesn\u2019t exist! Of course, they will sometimes try to increase the price a bit to make a better margin, but never in disproportionate ways. That\u2019s why there is a tradition of bargaining in Iran. But once again, it\u2019s what I would call \u201ca light bargaining policy\u201d.<\/p>\n\n\n<div class=\"wp-block-image size-gallery wp-image-47068\">\n<figure class=\"aligncenter\"><img decoding=\"async\" title=\"\" src=\"https:\/\/surfiran.com\/mag\/wp-content\/uploads\/2023\/01\/Bazaar.jpg\" alt=\"-\" class=\"wp-image-47068\"><figcaption class=\"wp-element-caption\"><a class=\"wpil_keyword_link\" href=\"https:\/\/surfiran.com\/mag\/tajrish-bazaar\/\" title=\"Tajrish Bazaar: Discover Tehran&#8217;s Top Traditional market\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"4056\">Tajrish Bazaar Tehran<\/a>, Iran<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-left\">Prices are slightly increased (10 to 30%) because it is expected that as a buyer, you\u2019ll \u201cask\u201d for a discount when paying. It is usually done with polite sentences such as \u201cand what\u2019s the final price for me?\u201d or \u201cdon\u2019t forget the discount\u201d. That\u2019s how bargaining works in Iran. If you higher the voice and dramatically rush out of the shop expecting the seller to run after you, you may wait for a lifetime.<\/p>\n\n\n\n<p class=\"has-text-align-left\">Please, note that in many situations bargaining is not applicable, in particular for restaurants, cafes, food corner shops, and of course, supermarkets. In general, prices are written and updated, and no one ever bargains for such products.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-there-is-no-real-price\" style=\"text-transform:capitalize\">Why there is no \u201creal\u201d price<\/h2>\n\n\n\n<p class=\"has-text-align-left\">The thing is that we, who are living in Iran, are constantly puzzled by prices. Inflation is skyrocketing for years and from one month to the other, some product prices double, while others do not change. One month ago I would go to the supermarket and shop grocery for 700.000 tomans.<\/p>\n\n\n\n<p class=\"has-text-align-left\">Suddenly, for the same things, I have to pay 1.400.000 tomans and my jaw drop down when the cashier tells the price. Likewise, I can buy fresh fruit juice for just 40.000 tomans (a bit more than one euro), and on the same day be asked for more than three times this price for some industrial cappuccinos in a cafe. What\u2019s the logic behind it?<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"832\" title=\"Iran Currency\" src=\"https:\/\/surfiran.com\/mag\/wp-content\/uploads\/2023\/01\/\u0622\u0628\u0645\u06cc\u0648\u0647\u0641\u0631\u0648\u0634\u06cc.jpg\" alt=\"Iran Currency\" class=\"wp-image-47069\" srcset=\"https:\/\/surfiran.com\/mag\/wp-content\/uploads\/2023\/01\/\u0622\u0628\u0645\u06cc\u0648\u0647\u0641\u0631\u0648\u0634\u06cc.jpg 1200w, https:\/\/surfiran.com\/mag\/wp-content\/uploads\/2023\/01\/\u0622\u0628\u0645\u06cc\u0648\u0647\u0641\u0631\u0648\u0634\u06cc-780x541.jpg 780w, https:\/\/surfiran.com\/mag\/wp-content\/uploads\/2023\/01\/\u0622\u0628\u0645\u06cc\u0648\u0647\u0641\u0631\u0648\u0634\u06cc-768x532.jpg 768w, https:\/\/surfiran.com\/mag\/wp-content\/uploads\/2023\/01\/\u0622\u0628\u0645\u06cc\u0648\u0647\u0641\u0631\u0648\u0634\u06cc-1024x710.jpg 1024w, https:\/\/surfiran.com\/mag\/wp-content\/uploads\/2023\/01\/\u0622\u0628\u0645\u06cc\u0648\u0647\u0641\u0631\u0648\u0634\u06cc-678x470.jpg 678w, https:\/\/surfiran.com\/mag\/wp-content\/uploads\/2023\/01\/\u0622\u0628\u0645\u06cc\u0648\u0647\u0641\u0631\u0648\u0634\u06cc-300x208.jpg 300w, https:\/\/surfiran.com\/mag\/wp-content\/uploads\/2023\/01\/\u0622\u0628\u0645\u06cc\u0648\u0647\u0641\u0631\u0648\u0634\u06cc-705x489.jpg 705w, https:\/\/surfiran.com\/mag\/wp-content\/uploads\/2023\/01\/\u0622\u0628\u0645\u06cc\u0648\u0647\u0641\u0631\u0648\u0634\u06cc-450x312.jpg 450w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-left\">Added to that, you must keep in mind that there are huge differences between places. As a capital, Tehran is of course more expensive than many other cities. But there are also some other places where you wouldn\u2019t expect things to be that expensive.<\/p>\n\n\n\n<p class=\"has-text-align-left\">For instance, in <a href=\"https:\/\/surfiran.com\/mag\/qeshm-travel-guide\/\" title=\"Qeshm\">Qeshm<\/a>, while it\u2019s a rather poor island, transportation by taxi (which is the only public transportation that exists) is twice the price of most places in Iran, including Tehran. So if you just arrived there, and you don\u2019t know these things, you may think the driver tries to reap you off, while he is actually giving you the normal fare.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile is-image-fill has-background\" style=\"background-color:#f94931\"><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group\" style=\"padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-white-color has-text-color\" style=\"font-size:25px;line-height:1.2\"><strong>Iran Tourist Card<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons has-custom-font-size has-small-font-size is-layout-flex wp-container-core-buttons-is-layout-8c8af59c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size is-style-fill has-small-font-size\"><a class=\"wp-block-button__link has-black-color has-white-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/orienttrips.com\/touristcard?utm_source=blog&amp;utm_medium=surfiranlink\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Click and explore<\/mark><\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/surfiran.com\/mag\/wp-content\/uploads\/2023\/10\/OtCart.jpg);background-position:55% 0%\"><a href=\"https:\/\/orienttrips.com\/touristcard?utm_source=blog&amp;utm_medium=surfiranlink\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"640\" src=\"https:\/\/surfiran.com\/mag\/wp-content\/uploads\/2023\/10\/OtCart.jpg\" alt=\"Orienttrips Iran Tourist Card\" class=\"wp-image-62115 size-full\" title=\"\" srcset=\"https:\/\/surfiran.com\/mag\/wp-content\/uploads\/2023\/10\/OtCart.jpg 900w, https:\/\/surfiran.com\/mag\/wp-content\/uploads\/2023\/10\/OtCart-780x555.jpg 780w, https:\/\/surfiran.com\/mag\/wp-content\/uploads\/2023\/10\/OtCart-768x546.jpg 768w, https:\/\/surfiran.com\/mag\/wp-content\/uploads\/2023\/10\/OtCart-661x470.jpg 661w, https:\/\/surfiran.com\/mag\/wp-content\/uploads\/2023\/10\/OtCart-300x213.jpg 300w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/a><\/figure><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-left\">In the end, knowing the right price for a product would require both knowing the latest inflation rate for that specific product and the average price for it in a specific place. To make it short: it\u2019s rather impossible at the first glance. So what\u2019s the solution?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-right-price-is-the-one-you-re-willing-to-pay\" style=\"text-transform:capitalize\">The right price is the one you\u2019re willing to pay<\/h2>\n\n\n\n<p class=\"has-text-align-left\">Well, here are my bits of advice. First, relax. Don\u2019t panic because you\u2019re giving away so many bills with so many zeros. There are unfortunately probably just worth a few euros. Always make the conversion in your mind to know what you\u2019re spending.<\/p>\n\n\n\n<p class=\"has-text-align-left\">Then, remind yourself that most people won\u2019t try to take advantage of you. Sure, be careful. But just don\u2019t assume they try to manipulate you. I can bet with you that if you mistakenly give a 500.000 bill instead of a 50.000, the seller will tell you. Because it happened to me thousands of times.<\/p>\n\n\n<div class=\"wp-block-image size-gallery wp-image-47071\">\n<figure class=\"aligncenter\"><img decoding=\"async\" title=\"\" src=\"https:\/\/surfiran.com\/mag\/wp-content\/uploads\/2023\/01\/Tehran-Grand-Bazaar.jpg\" alt=\"-\" class=\"wp-image-47071\"><figcaption class=\"wp-element-caption\"><a class=\"wpil_keyword_link\" href=\"https:\/\/surfiran.com\/mag\/tehran-bazaar-grand\/\" title=\"Tehran Grand Bazaar\" data-wpil-keyword-link=\"linked\">Tehran Grand Bazaar<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-left\">My second piece of advice, and the most important, is to think about what is the right price for you. Yes, you may be slightly overcharged in comparison to an Iranian while buying a souvenir in the bazaar.<br>\nBut how does this price feel for you? When I buy a souvenir, when I go to a nice restaurant (meaning, when I\u2019m willing to spend money for a pleasurable thing), I ask myself: is that price worth that service from my point of view? I am okay to pay 40\u20ac for a handmade souvenir? If yes, and if I think the work is worth the price, then I\u2019m happy to pay it without bargaining.<\/p>\n\n\n\n<p class=\"has-text-align-left\">As a tourist, you won\u2019t be able to figure out what is the right price for the right service. Because it is simply too complicated. So, always compare it to your own budget and your own value system. If you are comfortable, convert in euros, and ask yourself whether you think it is worth it.<\/p>\n\n\n\n<p class=\"has-text-align-left\">If you\u2019re on a tight budget, try to figure out what this amount of money represents in terms of food, hostels, and accordingly, decide whether you want to offer it to yourself or not. In the end, the value is the one you decide to see in it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Get savvy tips on paying the right price while shopping in Iran. Learn how to bargain like a pro and understand the value of goods in Iranian markets.<\/p>\n","protected":false},"author":29,"featured_media":47073,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[305,308,15779],"tags":[12448],"class_list":["post-47064","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","category-destinations","category-tips","tag-iran-currency"],"_links":{"self":[{"href":"https:\/\/surfiran.com\/mag\/wp-json\/wp\/v2\/posts\/47064","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/surfiran.com\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/surfiran.com\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/surfiran.com\/mag\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/surfiran.com\/mag\/wp-json\/wp\/v2\/comments?post=47064"}],"version-history":[{"count":0,"href":"https:\/\/surfiran.com\/mag\/wp-json\/wp\/v2\/posts\/47064\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/surfiran.com\/mag\/wp-json\/wp\/v2\/media\/47073"}],"wp:attachment":[{"href":"https:\/\/surfiran.com\/mag\/wp-json\/wp\/v2\/media?parent=47064"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/surfiran.com\/mag\/wp-json\/wp\/v2\/categories?post=47064"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/surfiran.com\/mag\/wp-json\/wp\/v2\/tags?post=47064"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}