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18 Best Things to Buy in Iran | Guide by an Iranian Expert

Top 18 Souvenirs You Can Take Home from Iran

Planning a trip to Iran? Donโ€™t miss the chance to shop for unique, high-quality souvenirs that reflect the country’s rich culture. From world-famous Persian carpets to aromatic saffron and handcrafted pottery, Iran offers a wide variety of items that make perfect keepsakes. This guide highlights the 18 best things to buy in Iran, providing essential tips on where to find authentic products in local markets. Whether you’re exploring the bazaars of Tehran or the artisan shops of Isfahan, this list ensures you make the most of your shopping experience.

1. Persian Carpets and Rugs (Qalicheh)

Persian Carpet Shopping Center ()
Persian Carpet

One of the most iconic items to buy in Iran is a Persian carpet. These carpets are known for their intricate patterns, luxurious materials, and fine craftsmanship. Persian carpets have been cherished for centuries and are considered among the finest in the world. Handwoven by skilled artisans, these carpets come in various styles, from tribal patterns to floral motifs, and are made using silk, wool, or a blend of both. Each region of Iran offers distinct carpet designs and colors, making each one a reflection of its origin.

Where to buy Persian carpets in Iran?

  • Tehran: The Tehran Grand Bazaar is one of the best places to explore a wide range of Persian carpets, offering both antique and newly woven pieces.
  • Isfahan: Isfahanโ€™s Naqsh-e Jahan Square is famous for its artisan carpet shops, where you can find detailed, fine-quality carpets with intricate floral patterns.
  • Kashan: Known for producing high-quality wool carpets, Kashan is another excellent destination for buying these timeless treasures.

Tip: Always buy from reputable shops and ask about the origin and materials used to ensure you are purchasing an authentic handwoven piece.

2. Saffron (Zafaran)

Iranian Saffron
Iranian Saffron

Saffron, often referred to as “red gold,” is another must-buy item when visiting Iran. Iran produces about 90% of the worldโ€™s saffron, and the spice is known for its intense color, aroma, and flavor. Saffron is widely used in Persian cuisine, from rice dishes like Tahchin to sweets like Sholezard. The best saffron is found in Khorasan province, particularly in the city of Mashhad, where the climate and soil create the perfect growing conditions.

Where to buy saffron in Iran?

  • Mashhad: The best saffron in Iran comes from Mashhad. Markets like Reza Bazaar offer premium saffron in different grades and packaging options.
  • Tehran: In Tajrish Bazaar in northern Tehran, youโ€™ll find many vendors selling high-quality saffron at reasonable prices. The vendors often sell small test quantities, allowing you to sample the saffronโ€™s aroma before buying.

Tip: Look for saffron with long, unbroken red strands as a sign of superior quality.

3. Persian Pistachios (Pesteh)

Persian Pistachios (Pesteh)
Persian Pistachios (Pesteh)

Iranian pistachios are world-famous for their taste and quality. Whether you prefer them salted, roasted, or flavored with lime, pistachios from Iran are a must-buy snack. The Kerman province, especially the city of Rafsanjan, produces some of the best pistachios in the country. Pistachios are also used in many traditional Iranian desserts, such as Baklava and Gaz.

Where to buy pistachios in Iran?

  • Rafsanjan: The Rafsanjan Pistachio Market is the best place to purchase fresh pistachios directly from the source.
  • Tehran: The Grand Bazaar of Tehran has a wide selection of premium pistachios, including flavored varieties that are perfect for gifting.

Tip: Make sure to sample different flavors and sizes to find your preferred type of pistachio before purchasing.

4. Miniature Paintings (Negargari)

Persian Miniature Art ()
Persian Miniature Art

Miniature paintings are a highly detailed and intricate art form in Iran, often depicting historical, religious, or poetic scenes. These hand-painted pieces are typically created on paper or bone and are influenced by traditional Persian literature and poetry, such as the Shahnameh. Iranian miniature paintings are the perfect keepsake for art lovers and make stunning decorative items for your home.

Where to buy miniature paintings in Iran?

  • Isfahan: The city of Isfahan is renowned for its miniature paintings. Head to the Naqsh-e Jahan Square or nearby art galleries to find these stunning artworks.
  • Shiraz: Shiraz, known for its connection to Persian poets like Hafez and Saadi, offers a unique variety of miniature paintings that reflect the cityโ€™s poetic heritage.

Tip: Visit local art galleries to meet the artists and learn about the history and significance behind their work.

5. Iranian Ceramics and Pottery

Souvenir of Iran
Iranian Ceramics and Pottery

Iran has a long history of pottery and ceramics, dating back to ancient Persia. Iranian ceramics are known for their vibrant colors and intricate designs, often featuring floral and geometric patterns. Pottery from Meybod and Natanz are particularly popular, with each region having its own distinctive style. These ceramics make for beautiful home dรฉcor items and unique gifts.

Where to buy ceramics and pottery in Iran?

  • Meybod: Known for its blue-glazed pottery, Meybod is a top destination for those looking to buy high-quality ceramics.
  • Natanz: The small town of Natanz is famous for its delicate pottery, especially items like plates, bowls, and vases decorated with intricate Persian motifs.

Tip: Consider buying a set of ceramics to make your collection more cohesive and impactful in your home.

6. Persian Calligraphy Art (Khattati)

Calligraphy
Persian Calligraphy Art (Khattati)

Persian calligraphy is one of the most revered art forms in Iran. It combines aesthetic beauty with deep spiritual meaning, often incorporating verses from the Qurโ€™an, famous Persian poetry, or other significant texts. The flowing lines and curves of Persian script are mesmerizing and can be found on everything from canvases to decorative tiles. Whether framed or printed on textiles, Persian calligraphy makes for an elegant souvenir.

Where to buy Persian calligraphy in Iran?

  • Tehran: Many art shops in Tehranโ€™s Grand Bazaar and Jomeh Bazaar sell beautiful calligraphy works, often framed or printed on parchment.
  • Isfahan: Isfahan is a hub for traditional Persian arts, including calligraphy. Youโ€™ll find high-quality pieces in galleries near Naqsh-e Jahan Square.

Tip: Ask for pieces created by well-known calligraphers, as they can significantly increase in value over time.

7. Traditional Jewelry

Traditional Persian Jewelry
Traditional Persian Jewelry with Nishapur Turquoise

Iran has a rich tradition of jewelry making, with artisans working in gold, silver, and gemstones like turquoise from Nishapur. Traditional Iranian jewelry often features intricate designs inspired by Persian history and mythology. Silver rings, necklaces, and bracelets embedded with Nishapur turquoise are especially popular and make for meaningful gifts or personal keepsakes.

Where to buy traditional jewelry in Iran?

  • Nishapur: Nishapur, known for its turquoise mines, is the best place to buy jewelry featuring this stunning stone. Turquoise jewelry is believed to bring good fortune and protection to its wearer.
  • Isfahan and Shiraz: Both cities have vibrant jewelry markets, where you can find a wide variety of traditional Persian designs in gold, silver, and gemstones.

Tip: Turquoise jewelry from Nishapur is especially prized for its deep blue color and lack of visible matrix (veins).

8. Iranian Tea (Chai)

Tea
Iranian Tea

Iranian tea, often referred to as Chai, is a staple of Persian culture. Drinking tea is a daily ritual in Iran, and the country is known for producing high-quality black tea, often served with sugar cubes or sweets. Tea plantations in northern Iran, particularly in Lahijan in Gilan province, produce the best tea. Iranian tea is typically bold, full-bodied, and aromatic.

Where to buy tea in Iran?

  • Lahijan: Visit tea plantations in Lahijan to buy fresh, high-quality Iranian tea directly from the source.
  • Tehran: In Tehranโ€™s Tajrish Bazaar, youโ€™ll find a variety of loose-leaf tea blends, from strong black tea to fragrant herbal infusions.

Tip: Pair your tea purchase with traditional Iranian teapots and cups for an authentic tea-drinking experience at home.

9. Rose Water (Gol-e Mohammadi)

Rose Water Festival of Kashan ()
Rose Water Festival, Kashan

Rose water is another popular item to purchase in Iran, particularly in the city of Kashan, which is famous for its annual rose water festival. Rose water is commonly used in Persian desserts, skincare routines, and even religious ceremonies. The delicate floral aroma of rose water makes it a versatile product, used both for its fragrance and for its many health benefits.

Where to buy rose water in Iran?

  • Kashan: Kashan is the best place to buy rose water, especially during the Gol-e Mohammadi Festival, when the rose water is freshly distilled.
  • Tehran: In Tehranโ€™s Tajrish Bazaar, you can find a variety of rose water products, from culinary-grade to premium quality for skincare.

Tip: Opt for rose water that is distilled naturally, as it tends to have a more potent and authentic fragrance.

10. Khatamkari (Inlaid Woodwork)

Khatamkari
Khatamkari

Khatamkari, or Persian marquetry, is the art of inlaying wood, bone, and metal into intricate geometric patterns. This centuries-old craft is often used to create decorative boxes, chessboards, photo frames, and other ornamental pieces. Isfahan is renowned for its Khatamkari products, and many workshops in the city still use traditional methods passed down through generations.

Where to buy Khatamkari in Iran?

  • Isfahan: Head to Naqsh-e Jahan Square in Isfahan to browse a wide selection of Khatamkari items, ranging from small jewelry boxes to large furniture pieces.
  • Shiraz: Youโ€™ll find high-quality Khatamkari items in Shiraz, often alongside miniature paintings, making for a perfect combination of Persian craftsmanship.

Tip: For authenticity, ask about the materials used and ensure the work is handmade, as machine-made items lack the precision and beauty of traditional Khatamkari.

11. Gaz (Persian Nougat)

Isfahans Gaz
Isfahan’s Gaz

Gaz, a traditional Persian nougat, is one of Iranโ€™s most famous and delicious sweets. Made primarily from pistachios, almonds, and rose water, this sweet treat has a chewy texture and a subtle floral flavor. The best gaz comes from Isfahan, where it has been crafted for over 450 years. The combination of sweetness and nutty richness makes gaz a perfect souvenir for anyone with a sweet tooth.

Where to buy gaz in Iran?

  • Isfahan: Isfahan is undoubtedly the best place to buy gaz. The Isfahan Bazaar has numerous shops specializing in this nougat, with vendors offering samples so you can find your favorite.
  • Tehran: You can also find gaz in Tehranโ€™s Grand Bazaar, where vendors sell freshly packed boxes, perfect for gifting.

Tip: Make sure to try gaz-e angosht-pez (finger-cooked gaz), a less common but more traditional variation that is softer and richer in flavor.

12. Turquoise from Nishapur (Firouzeh)

Neshabur Turquoise
Turquoise from Nishapur (Firouzeh)

Iranโ€™s Nishapur turquoise is world-renowned for its deep blue color and minimal matrix (veins). This precious stone has been mined in Nishapur for over 2,000 years and is believed to bring protection and good fortune. Whether set in jewelry or sold as raw stones, Persian turquoise makes for a meaningful and beautiful souvenir.

Where to buy turquoise in Iran?

  • Nishapur: The Nishapur market is the best place to find authentic turquoise. Many jewelers here sell high-quality stones, and you can often visit the mines themselves for a unique shopping experience.
  • Mashhad: In Mashhadโ€™s Reza Bazaar, youโ€™ll find plenty of jewelers offering Nishapur turquoise rings, necklaces, and earrings.

Tip: Always ask for a certificate of authenticity when buying turquoise to ensure you are purchasing a genuine stone from Nishapur.

13. Handmade Copperware (Mes)

Saucepan Kashan Bazaar
Handmade Copperware (Mes)

Iranian copperware, especially from Kerman, has been an important part of Persian craftsmanship for centuries. You can find beautifully handcrafted copper bowls, trays, pots, and decorative items, often embellished with intricate engravings or enamelwork. These pieces make for durable and practical souvenirs, perfect for adding a touch of Persian elegance to your kitchen or home.

Where to buy copperware in Iran?

  • Kerman: The city of Kerman is famous for its high-quality copperware. The Kerman Bazaar is full of shops selling everything from traditional pots to decorative items, many of which are handmade by local artisans.
  • Isfahan: Isfahan is another great place to buy Persian copperware, especially if you’re looking for pieces with detailed engravings or enamel decorations.

Tip: When buying copper cookware, make sure it’s coated with tin on the inside, which makes it safer for cooking.

14. Iranian Caviar

Iranian Caviar
Iranian Caviar

Iran is one of the top producers of premium caviar, particularly from sturgeons found in the Caspian Sea. Iranian caviar is renowned for its exquisite taste and high quality, making it a luxurious item to bring back home. The Beluga variety is especially sought after, but you can also find other types like Sevruga and Ossetra. Itโ€™s a delicacy enjoyed worldwide and makes for a perfect gift for food enthusiasts.

Where to buy Iranian caviar in Iran?

  • Tehran: High-end grocery stores and specialty shops in Tehran, such as those found in Tajrish Bazaar, offer a variety of caviar products. You can also find caviar at Tehranโ€™s Grand Bazaar.
  • Rasht: If youโ€™re near the Caspian Sea, Rasht is an ideal place to purchase fresh caviar directly from local producers.

Tip: Due to export restrictions, ensure that you check the rules about bringing caviar back to your home country. Pack it properly to maintain its freshness.

15. Iranian Dates (Khorma)

Iranian Dates
Different Types of Iranian Dates

Dates are an essential part of Persian cuisine and are grown in abundance, especially in the southern regions of Iran. Iranian dates, such as the Mazafati variety, are known for their soft texture and rich, sweet flavor. They are commonly used in Iranian cooking, desserts, and snacks. Dates make for an easy-to-carry and healthy souvenir that you can share with friends and family back home.

Where to buy dates in Iran?

  • Bam: The city of Bam in Kerman province is famous for producing Mazafati dates, which are prized for their high quality. Visit local markets to find the freshest dates.
  • Tehran: In Tehranโ€™s Grand Bazaar and Tajrish Bazaar, youโ€™ll find vendors selling a wide variety of dates, both packaged and loose, at affordable prices.

Tip: For a special treat, look for dates stuffed with nuts or coated in chocolate, which are popular in many markets.

16. Persian Paintings

Tehran Museum Of Contemporary Art
Tehran Museum Of Contemporary Art

Iran has a rich tradition of painting, particularly in the form of miniature art, but Persian artists also create modern pieces that reflect the countryโ€™s history and culture. Paintings can depict everything from historical battles to scenes of daily life in ancient Persia. These works are often rich in color and detail, making them a wonderful keepsake or gift.

Where to buy Persian paintings in Iran?

  • Tehran: The Tehran Museum of Contemporary Art has a gift shop where you can purchase prints of modern Iranian artworks.
  • Isfahan: In Isfahanโ€™s Naqsh-e Jahan Square, many art galleries offer both traditional miniature paintings and more contemporary works, often inspired by Persian poetry and history.

Tip: Meet with local artists to understand the stories behind their paintings, which can add a deeper connection to your purchase.

17. Persian Spices

Popular and Authentic Iranian Spices in Cooking
Persian Spices

Iran is home to some of the most fragrant and flavorful spices in the world. Beyond saffron, other must-buy spices include sumac, dried lime, turmeric, and cardamom. These spices are essential in Persian cuisine and can be found in almost every bazaar.

Where to buy Persian spices in Iran?

  • Tehran: The Tehran Grand Bazaar is a haven for spice lovers, offering a wide variety of fresh and dried spices.
  • Shiraz: In Shirazโ€™s Vakil Bazaar, you’ll find spice stalls filled with the vibrant colors and aromas of Persian spices, perfect for adding depth to your cooking.

Tip: Buy spices in airtight containers to preserve their freshness and flavor.

18. Persian Perfumes (Attar)

Persian Perfumes
Persian Perfumes

Persian perfumes, known as attar, are made from natural essences like rose, jasmine, and sandalwood. These fragrances have been used in Iran for centuries, both in personal grooming and in religious ceremonies. Many of the traditional perfumes are made using ancient distillation methods and come in beautiful glass bottles that make for a luxurious souvenir.

Where to buy Persian perfumes in Iran?

  • Tehran: Tehranโ€™s Tajrish Bazaar offers a wide range of traditional attar perfumes, made from the finest ingredients.
  • Isfahan: In Isfahan, many shops sell high-quality attar perfumes in intricate glass bottles, perfect for gifting or personal use.

Tip: Test the fragrances before buying to ensure you select a scent that resonates with your personal taste.

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Things Not to Buy in Iran

When shopping in Iran, it’s essential to be aware of legal restrictions on certain items, especially if you plan to take them out of the country. Here are some key things not to buy in Iran, or items with restrictions that tourists should be aware of:

1. Caviar

While Iran produces some of the worldโ€™s finest caviar, there are strict regulations on how much you can take out of the country. Each traveler is allowed to export up to 125 grams of caviar, and the product must have a license from Iranโ€™s Fisheries Organization.

2. Persian Carpets and Kilims

Persian carpets are highly sought after, but there are restrictions on their export. You can take home handwoven carpets and kilims, but the total size must not exceed 20 square meters. Ensure you have the appropriate documentation from the vendor for hassle-free customs clearance.

3. Currency, Bank Notes, and Securities

The export of currency, bank notes, and bearer securities is limited to a maximum of โ‚ฌ5,000 or the equivalent in other currencies per traveler. If you’re carrying more, it must be declared to customs and have appropriate bank approval.

4. Gold and Silver

Limitations for Bringing Jewelry in Iranian Airports
Limitations for Bringing Jewelry in Iranian Airports

Travelers are allowed to take out personal jewelry made from gold, silver, or platinum, up to a total weight of 150 grams. However, the export of any gold coins is strictly prohibited.

5. Iranian Goods

You can take Iranian goods out of the country, as long as they are for personal use and not intended for commercial purposes (i.e., they must not be for sale).

6. Silverware and Silver Items (Excluding Jewelry)

You can export silverware up to a maximum of 3 kilograms per traveler, provided these items are not considered historical or cultural artifacts.

7. Professional Tools or Equipment

If you’re traveling with professional tools or equipment that you plan to return with, these items must be declared and approved by customs in advance.

8. Saffron

Saffron
Saffron

Iranian saffron is a popular item, but you are only allowed to take up to 150 grams per traveler out of the country.

9. Antiques and Cultural Heritage Items

The export of antiques and any items considered cultural heritage is strictly forbidden. These include ancient artifacts, historical items, and anything deemed part of Iranโ€™s national heritage.

Tips on How to Shop in Iran for Travelers

Shopping in Iran is an exciting experience, filled with rich culture and craftsmanship. To make the most of it, here are some tips:

Know the Regional Specialties

Different regions in Iran are known for their unique crafts and products. Seek out local artisans in places like Isfahan for carpets, Yazd for textiles, and Nishapur for turquoise.

Master the Art of Bargaining

Negotiating is common in Iranian markets. Aim to reduce the price by half of the sellerโ€™s first quote. Stay polite but firm while haggling for the best deal.

Stay Calm While Shopping

Donโ€™t show too much interest in an item right away. Keep a neutral expression, visit several shops to compare prices, and then return to negotiate the best deal.

Learn Basic Phrases

Knowing a few Persian phrases can help you connect with vendors and may even earn you better prices. Simple greetings and phrases like “How much?” or “Too expensive” go a long way.

Carry Cash

Cash is still the primary method of payment in most markets due to international sanctions. Make sure to have enough on hand, as digital payments are not widely accepted.

Avoid Tourist Traps

Stay away from fancy spice shops near major tourist spots, as they tend to inflate prices. Walk a little further, about 1.5 kilometers away, to find authentic products at fair prices.

Do Your Own Research

While local drivers or guides might recommend certain shops, itโ€™s always best to do your own research to avoid tourist-focused shops with inflated prices.

Beware of Counterfeit Goods

If a deal seems too good to be true, it probably is. Be cautious of fake goods, especially when shopping for items like saffron, carpets, or jewelry.

Dress Comfortably

Iranian markets are vast, so wear comfortable clothes and shoes to enjoy a full day of exploring without discomfort.

Visit Tehranโ€™s Bazaar

Tehran, as the capital city, offers a wide range of goods. The Tehran Grand Bazaar is a great place to find most of the items on your shopping list.

Bring a Reusable Bag

Help reduce plastic waste by carrying your own reusable cloth bag for shopping. It’s more eco-friendly and handy for carrying your purchases.

Look for Unique Finds

Donโ€™t just stick to the usual souvenirs. Explore local markets for unique kitchen tools, accessories, and handmade crafts that represent Iranโ€™s cultural diversity.

Conclusion

Shopping in Iran offers a chance to bring home truly unique souvenirs that reflect its rich heritage. From Persian carpets to saffron, the options are endless. This guide has highlighted the 18 best things to buy in Iran, ensuring you know where to find authentic items. Whether you’re exploring local bazaars or artisan markets, you’ll find something special to remember your trip. Ready to explore Iranโ€™s markets? Share this guide with fellow travelers and start planning your shopping experience today!

FAQs

What are the best things to buy in Iran?

Iran is famous for Persian carpets, saffron, pistachios, turquoise jewelry, and miniature paintings. These items reflect Iranโ€™s rich cultural heritage and craftsmanship, making them perfect souvenirs for travelers.

Where can I find authentic Persian carpets in Iran?

The best places to buy authentic Persian carpets are in Tehranโ€™s Grand Bazaar, Isfahanโ€™s Naqsh-e Jahan Square, and Kashan. Make sure to buy from reputable vendors to ensure quality.

Is bargaining common when shopping in Iran?

Yes, bargaining is common in Iran, especially in local bazaars. Start by offering half the quoted price and negotiate politely for the best deal.

How much saffron can I take out of Iran?

Travelers can take up to 150 grams of saffron out of Iran. Make sure to buy from trusted vendors to avoid counterfeit or low-quality saffron.

Can I use credit cards while shopping in Iran?

Due to international sanctions, most shops do not accept foreign credit cards. Itโ€™s important to carry cash (Iranian rials) for your purchases.

Are there restrictions on taking Persian carpets out of Iran?

Yes, travelers can take handwoven carpets out of Iran, but the total size must not exceed 20 square meters. Always keep your receipt for customs clearance.

What should I avoid buying in Iran?

Avoid buying antiques or items considered part of Iranโ€™s cultural heritage, as their export is strictly prohibited. Additionally, be cautious of counterfeit goods such as fake Persian carpets or saffron.

Where is the best place to buy turquoise in Iran?

Nishapur is renowned for its high-quality turquoise, known for its deep blue color. You can also find genuine turquoise in markets in Mashhad and Tehran.

How do I avoid tourist traps when shopping in Iran?

To avoid inflated prices, stay away from shops near major tourist attractions. Venture about 1.5 kilometers away from tourist spots to find authentic goods at more reasonable prices.

What are the top markets to visit in Tehran?

The Tehran Grand Bazaar and Tajrish Bazaar are the top markets for a wide variety of souvenirs, from spices to Persian carpets. These markets offer authentic products and a rich shopping experience.

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SURFIRAN Editorial Team

SURFIRAN is an Iranian tour operator and travel agency offering tour packages to those interested in Iran. It provides the tourists with services needed to travel to Iran, offers tours across the country, and assists the tourists in obtaining Iranian visas.

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